University of Glasgow’s unique Integrated Multimedia City Data (iMCD) Survey is a cross-sectional survey based on a sample of the general population in private residences across eight local authority areas of Glasgow and Clyde Valley. The purpose of the iMCD dataset was to provide a 360° overview of a life in the city, combining various datasets and methods of collection.
The survey fieldwork was run by Ipsos MORI and took place between 15th April 2015 and 21st November 2015. This project was funded by ESRC and it was a result of collaboration across the University of Glasgow, Newcastle and Sheffield. The intention was to provide new innovative datasets with new methods and methodologies that could be used by the policy makers.
iMCD consists of 5 main strands (Survey, GPS, life-logging devices, image analysis, textual media and multimedia data). The core of the iMCD is the Household Survey. Each of the five data strands are built on unique models of data sampling. As a part of the project, we also collected for example a sample of GPS and lifelogging sensors. Lifelogging sensors collected data through GPS devices and wearable cameras.
The iMCD: Household Survey is a part of the iMCD project. We targeted 1500 households and we expected to get somewhere between 1710 to 2850 respondents who will be willing to take part of our survey. The coverage area was Glasgow Clyde Valley planning area. The Household Survey had main modules on the following topics:
• Travel and Transport
• Sustainability (green behaviour and attitudes)
• ICT use
• Education and Learning (which was unusual about this part was to collect the information about the knowledge)
We tried to collect the data that was based on attitudes, behaviours and knowledge. Moreover, we asked some innovative questions that can show people’s understanding of certain areas. Quite large number of questions were also more typical survey questions like: demographics, neighbourhood and communities, previous residence, health, employment and previous employment, income, cultural and civic engagement. If you are interested in the questions we have asked, please see the following
We manage to reach 1508 household that accepted to take part in the survey, which resulted in 51 % out of what we expected. Out of all the asked households - 30 % of those sampled household refused. To take part in the household survey or not was purely based on the participant agreement. We got 2095 people who took the part in the survey out of which 74% were eligible adults, which made 1.4 adults per household compared to 1.9 adults per household in census. The data we have are at a local authority level.
In order to access iMCD: Household Survey Data, please get in touch with UBDC